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Tokai Rubber changes name

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Crain News Service report

KOMAKI, Japan (June 16, 2014) — Automotive supplier Tokai Rubber Industries Ltd. will change its name to Sumitomo Riko Co. Ltd., effective Oct. 1.

The company—which makes vibration- and noise-reduction products—said the change will not alter the business of the company or its shareholders structure. Tokai Rubber developed a mid-term management plant to achieve sales of about $9.84 billion in the early 2020s, more than triple its fiscal 2013 figure of about $3.63 billion.

Tokai Rubber said the change will allow it to utilize its parent company’s reliable global brand—Sumitomo. Tokai Rubber is a member of the Sumitomo Group and is 50.66 percent owned by Sumitomo Electric Industries Ltd.

Tokai Rubber said it strives to focus on six markets: automotive; information and communications technology; infrastructure; housing environment; medical/nursing care and health; and resources, environment and energy.

The firm operates 102 sites in 24 countries and employs 22,546 as of March 2014.

This report appeared on the website of Rubber & Plastics News, an Akron-based sister publication of Tire Business.

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78