MEXICO CITY (June 13, 2014) —Vipal Rubber Corp.’s Vipal Mexico team is gearing up for the World Cup soccer championship by creating a social media campaign.
One of Vipal Mexico's ideas for the World Cup was to give its Facebook followers Brazucas, the official World Cup ball. To participate, Vipal Mexico said people had to “like” the Vipal Mexico Facebook page, share it using the company's APP and reach 100 “likes.”
The company is also giving its followers official football jerseys from Brazil and Mexico. To win, fans must participate in daily trivia that is posted on the Vipal Mexico Facebook page. Those who provide the correct answers are also entered in a competition for invitations to the Vipal festivities on June 17 for the Brazil vs. Mexico game.
Vipal Mexico said the events will take place in Mexico City, Guadalajara and Monterrey.
In three months the Vipal Mexico promotional campaigns have already garnered 2,580 likes on the company page, Vipal said.
What's the one benefit you wish your company offered?
|More vacation time||
|A better retirement plan||
|Better health insurance||
|More fun, team-oriented activities||
|Just give me more money||
|I’m very pleased with everything I get now||
|Total votes: 179|
How often do you update your shop and/or business software?
|Only when a substantial update is available||
|Every 2-4 years||
|Usually between 5 and 10 years||
|I hate it – as infrequently as possible||
|I never do – it’s too costly||
|Total votes: 93|