HOUSTON (June 12, 2014) — Phillips 66 Lubricants has been named the latest member benefit provider for the Automotive Service Councils of California (ASCCA).
The ASCCA—the state’s trade association for the independent automotive repair industry—will offer members a program customized by Phillips 66 that aims to help them grow their respective businesses through the sale and marketing of premium Kendall GT-1 motor oil with Liquid Titanium protection additive, Phillips said.
“Through this customized program, Phillips 66 Lubricants is offering ASCCA targeted Kendall Motor Oil sales tools and programs that may directly benefit its members, their businesses and consumers,” said Phil Sontag, Phillips’ director of marketing, automotive lubricants. “As a result of this announcement, the wide network of ASCCA members throughout California has support and access to a unique program from Phillips 66 Lubricants that is designed to help grow their business and positively affect their customers.
“We are providing them with valuable sales tool and marketing materials, as well as access to customer incentive programs—all of which have the potential to increase sales and drive customer loyalty.”
The agreement provides ASCCA members with access to Phillips’ marketing materials, online presentations, and sales tools that address the product benefits of Kendall GT-1 motor oil, according to the lubricant maker. The deal also provides ASCCA members with identification as an official Kendall Motor Oil provider on the Kendall locator website as well as the option to enroll in promotions designed to build brand and location-specific loyalty with customers at no cost.
Phillips said that, among such programs, ASCCA members can enroll for free in the company’s “Long Live the Engine Sweepstakes,” which enables oil change locations to offer customers the chance to win any one of 201 monthly giveaways, including the Free Gas for a Year grand prize or a complimentary Kendall Motor Oil change. The program “not only brings repeat business to an automotive repair shop, but it creates location and brand loyalty with customers,” Phillips said.
More information about the company’s products and programs are available on its website. Phillips also offers to organization programs similar to the one set up for the ASCCA. Questions can be directed to Mr. Sontag via email at Phil.G.Sontag@p66.com.
As of Dec. 31, Phillips 66 had assets of $50 billion.