DEARBORN, Mich. (June 6, 2014) — Ford Motor Co.’s Quick Lane Tire & Auto Center unit is planning a national advertising blitz this summer built around the business’ “Ready to Serve” motto and featuring NASCAR driver Trevor Bayne.
Ford/Quick Lane plans to kick off the blitz this weekend at the Quicken Loans 400 at Michigan International Speedway, where Mr. Bayne’s No. 21 Ford Fusion will swap its traditional Motorcraft red-and-white paint scheme for a blue, orange and white Quick Lane-themed livery.
The ad campaign will highlight Quick Lane’s extensive and growing network of licensed locations, according to Frederiek Toney, president of the Ford Customer Service Division, who noted there are now more than 700 Quick Lane shops open, in all 50 states.
“With locations from coast to coast,” he said, “we can support our Quick Lane brand with national advertising, including our partnership with NASCAR and Wood Brothers Racing. We hope that this paint scheme running in a nationally televised NASCAR race and the associated ad campaign will make our Quick Lane owners proud and increase recognition for the brand.”
The hood of Mr. Bayne’s Fusion will feature prominent Quick Lane Tire markings on the hood and “Ready to Serve” on the rear deck lid, the latter referring to the company’s factory-trained technicians’ willingness to go the extra mile to provide fast and dependable service.
Ford/Quick Lane did not elaborate on when the ad campaign will start, which media will be used or the duration.
Woods Brothers Racing has no plans to run Mr. Bayne’s No. 21 Fusion in the Quick Lane livery at other races. After the Michigan race it will revert to the Motorcraft paint scheme.
Cable TV station TNT will air the Quicken Loans 400 on June 15 beginning at 1 p.m. EDT, Quick Lane said.
Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?
|I wholeheartedly support their action – something needs to be done.||
|I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.||
|I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.||
|I’m kind of on the fence and not sure what’s right, but need more information before deciding.||
|I don’t really care whether or not relief is granted.||
|Total votes: 78|