PALM BEACH GARDENS, Fla. (June 4, 2014) — Three lucky travellers will be able to take their dream road-trip this summer, thanks to TBC Corp.’s “It’s the Journey” Facebook sweepstakes featuring the Sumitomo brand.
TBC, the exclusive distributor of Sumitomo tires in North America, will give the travellers a chance to upgrade and document their summer road trips with up to $1,500 in travel expenses, a GoPro camera and a set of Sumitomo HTR Enhance All-Season Performance Touring tires.
The contest, running through June 30, invites participants to share, via TBC’s Sumitomo Tire Facebook page www.facebook.com/sumitomotire, a creative vision of the trip they would like to take. A contest committee will judge the entries and award three prize packages to the most creative entries. TBC also offers a mobile app for submitting entries.
All three winners will get a GoPro Camera and set of four HTR Enhance tires to fit their vehicle and either $1,500, $1,000 or $400 cash toward travel expenses.
Entrants are also invited to submit a photo of the vehicle they would take on their journey.
“With a luxurious ride, precision handling and great traction, the all new Sumitomo HTR Enhance is the perfect tire for wherever your journey takes you,” said Jon Vance, TBC Wholesale senior director of marketing.
“I know we will see some very creative road trip ideas with this contest and I can’t wait to read where people want to take their brand new set of HTR Enhance tires. And I can’t wait to see the great times they have when they do!”
How do you expect the recent collaborations involving Michelin/TBC and Goodyear/Bridgestone will affect the tire industry?
|Improved relationship with wholesalers.||
21% (43 votes)
|Fewer options for dealers.||
41% (83 votes)
26% (52 votes)
5% (11 votes)
|It won’t affect my business.||
6% (13 votes)
|Total votes: 202|