BOWIE, Md. (June 5, 2014) —The Tire Industry Association has released “Tire Safety Starts with Inspection,” the latest video in its “Tire Safety Starts with…” series.
TIA released the video June 4.
“Tire Safety Starts with Inspection” covers the regular inspection procedures motorists should follow to check their tires for sufficient tread depth and irregular wear, TIA said.
The video also includes animation that explains pinch shock, which causes a bulge to appear on a tire sidewall after hitting a pothole, curb or road hazard, according to the association.
The video is available on YouTube or on TIA’s website, www.tireindustry.org.
For a free download, contact Donna Sage, TIA director of marketing and communications, via email at firstname.lastname@example.org.
TIA said it also is encouraging dealers to provide customers with a link to the video.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|