CULLMAN, Ala. (June 5, 2014) — TSE Brakes Inc., a producer and supplier of brake actuators for the on-highway and specialty vehicle markets, has unveiled a new logo, website and supporting materials as part of an ongoing rebranding effort.
TSE, a unit of Marmon Highway Technologies/Berkshire Hathaway Co., said it initiated this rebranding to communicate more effectively to its customer base that TSE is a “vibrant, growing global company with innovative, quality products” and is committed to “being the technology leader in the heavy-duty actuation industry.”
TSE Brakes is investing significant resources in R&D, the company said, as it strives to develop the next industry-leading actuation technology. TSE Brakes works to provide the highest quality products, delivering the industry's toughest corrosion resistance and longest brake life.
By offering a longer service and thus reducing downtime, TSE provides improved efficiency and lower operating costs for its fleet partners.