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AAPEXedu webinar: Real-world branding

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MOKENA, Ill. (May 28, 2014) — The AAPEXedu Webinar Series will focus on “Real-World Branding for Profit” in a free exhibitor webinar at 4 p.m., EST on Tuesday, June 10.

The webinar will show how branding is a strategic and tactical tool that can help businesses cut through the clutter in today’s world of “sameness” and commoditization of features and benefits, according to promoters of the Automotive Aftermarket Products Expo (AAPEX). The event is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, with AAPEXedu sessions starting on Monday, Nov. 3.

The real-world webinar “will focus on how good branding helps businesses communicate with customers in ways that matter to them and to their business. While most businesses fail to connect branding to actual results, participants in this webinar will learn how it can be done successfully,” AAPEX said.

The new, monthly AAPEXedu Webinar Series is designed to help ensure exhibitors grow their businesses and get the most out of their participation in the 2014 AAPEX. Additional exhibitor webinars will cover “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “Boothmanship for AAPEX” (October).

Steve Miller, strategic marketing expert, is leading the new exhibitor webinars for AAPEX.

To register for “Real-World Branding for Profit” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit the AAPEX website.

The upcoming show is expected to feature more than 2,400 exhibitors, 5,000 booths, nearly 40 AAPEXedu sessions and 39,000 targeted buyers. Event promoters said more than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX, which runs concurrently with the Specialty Equipment Market Association (SEMA) Show.

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