Crain News Service report
BRUSSELS, German (May 27, 2014) — Bridgestone Europe has rolled out a new commercial website featuring its entire product range and a ‘Tire Finder’ tool.
Products include the tire maker’s ECOPIA truck tires, the new generation of regional tires, agricultural and off-the-road tires.
The Tire Finder search engine offers guidance and advice for visitors looking for a precise model or size—or one to fit a specific vehicle or application.
The website is currently available in English, French, German, Italian, Polish and Spanish, with other language versions in the pipeline for the coming months, according to Bridgestone Europe.
This report appeared on the website of European Rubber Journal, a UK-based sister publication of Tire Business.
How stiff is the competition from car dealers selling tires in your area of operation?
|Not stiff at all, it's negligible||
21% (20 votes)
|Pretty intense but I'm holding my own and haven’t lost many sales||
26% (24 votes)
|It's moderately competitive but I’ll always beat their deals||
22% (21 votes)
|I've adjusted how I approach tire sales and it seems to be working to my benefit||
15% (14 votes)
|I'm ready to give up and look for another line of work||
16% (15 votes)
|Total votes: 94|