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Bridgestone Europe launches website

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Crain News Service report

BRUSSELS, German (May 27, 2014) — Bridgestone Europe has rolled out a new commercial website featuring its entire product range and a ‘Tire Finder’ tool.

Products include the tire maker’s ECOPIA truck tires, the new generation of regional tires, agricultural and off-the-road tires.

The Tire Finder search engine offers guidance and advice for visitors looking for a precise model or size—or one to fit a specific vehicle or application.

The website is currently available in English, French, German, Italian, Polish and Spanish, with other language versions in the pipeline for the coming months, according to Bridgestone Europe.

This report appeared on the website of European Rubber Journal, a UK-based sister publication of Tire Business.

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TB Reader Poll

Previous | Published August 31, 2015

With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?

None
18%
(34 votes)
10%
26%
(49 votes)
11 to 20%
13%
(25 votes)
21 to 35%
14%
(27 votes)
36 to 60%
21%
(39 votes)
All of them
8%
(16 votes)
Total votes: 190