GREENVILLE, S.C. (May 20, 2014) — Michelin North America Inc. is launching a BFGoodrich-brand highway drive tire, the DR454, that has been EPA SmartWay-verified for fuel efficiency.
The tire maker is targeting owner-operators and small- and medium-sized fleets that need a SmartWay-verified tire for highway and super regional applications, the company said.
The tire is available in two sizes — 11R22.5 and 275/80R22.5 — and will carry an intermediate price point.
The DR454 will complement, not replace, the BFG DR444 drive tire, with the DR454 touting fuel efficiency and traction while the DR444 offers long mileage, according to Michelin. The DR454 is the third BFG tire to be SmartWay verified; the others are the ST244/ ST230 all-position/steer tires and the TR144 trailer tire.
Donna Murphy, business segment manager for BFGoodrich Commercial Truck Tires, said BFG’s goal in the commercial segment is to build trust with its customers by offering products that meet the critical business needs of small fleets and owner-operators.
Ms. Murphy hinted that the company has more changes in the offing.
Michelin also announced that it will launch a print advertising campaign for its BFGoodrich brand of passenger, off-road and truck tires in June.
Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?
|I wholeheartedly support their action – something needs to be done.||
|I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.||
|I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.||
|I’m kind of on the fence and not sure what’s right, but need more information before deciding.||
|I don’t really care whether or not relief is granted.||
|Total votes: 78|