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Auto Care Assn. videos win awards

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BETHESDA, Md. (May 19, 2014) — The Auto Care Association and its Car Care Council have received a 2014 Communicator Award of Distinction and a Gold 2014 Hermes Creative Award for their “Independence Drives Us” rebranding video and “Explore an Auto Parts Store” video, respectively.

The rebranding video was released at the AAPEX show last November in Las Vegas to announce the rebranding of the

Automotive Aftermarket Industry Association (AAIA) into the Auto Care Association. The video also appeared on the association’s website. The Car Care Council’s virtual tour of an auto parts store appears on its consumer website.

The Communicator Award is sanctioned and judged by the Academy of Interactive & Visual Arts, consisting of professionals from media, communications, advertising, creative and marketing firms.

The Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals, consisting of marketing, communication, advertising, public relations, media production, Web and freelance professionals.

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TB Reader Poll

Previous | Published January 16, 2018

What is the top story from tire and automotive service industry in 2017?

Icahn Automotive buys more than 225 retail and two other franchise groups with nearly 1,000 locations.
36% (44 votes)
Nokian and Triangle announce plans to build tire plants in North America, while Hankook and Giti officially open their N.A. plants.
22% (27 votes)
Love’s Travel Stops open 36 travel stops, acquire Speedco and the establish a retread business unit.
11% (13 votes)
Tire manufacturers hike prices as raw material prices fluctuate.
17% (20 votes)
K&M expands into New England by acquiring MotoStar.
4% (5 votes)
eBay Motors launches tire installation service for U.S, as well as automotive technician search service.
10% (12 votes)
Total votes: 121
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