BETHESDA, Md. (May 19, 2014) — The Auto Care Association and its Car Care Council have received a 2014 Communicator Award of Distinction and a Gold 2014 Hermes Creative Award for their “Independence Drives Us” rebranding video and “Explore an Auto Parts Store” video, respectively.
The rebranding video was released at the AAPEX show last November in Las Vegas to announce the rebranding of the
Automotive Aftermarket Industry Association (AAIA) into the Auto Care Association. The video also appeared on the association’s website. The Car Care Council’s virtual tour of an auto parts store appears on its consumer website.
The Communicator Award is sanctioned and judged by the Academy of Interactive & Visual Arts, consisting of professionals from media, communications, advertising, creative and marketing firms.
The Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals, consisting of marketing, communication, advertising, public relations, media production, Web and freelance professionals.
When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?
|I try and take in at least one show a year.||
|I usually attend one every few years.||
|There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.||
|I don’t find value in these shows and haven’t been to one in years.||
|I’d like to but I am too busy||