FINDLAY, Ohio (May 15, 2014) — Cooper Tire & Rubber Co. has introduced the CS5 Ultra Touring tire featuring new Wear Square visual treadwear indicator technology.
“Launching the CS5, which we believe is Cooper’s best touring tire ever, is the perfect way to mark Cooper’s 100-year anniversary,” said Scott Jamieson, Cooper’s director of product management. “Its performance is class- leading in many aspects that a touring tire buyer finds important, like significantly improved wet braking and handling—performance characteristics that are helpful in their everyday road trip.”
The Wear Square visual indicator allows drivers to assess the approximate tread life remaining on their tires. As the tire wears, the Wear Square transitions through five stages, beginning with a full square on new tires and ending with an exclamation mark when the tread reaches 2/32nd inch, indicating it is time to replace the tire. Located at three points of reference around the inside and outside of the tire, the Wear Square also can signal uneven tire wear and possible wheel alignment issues.
“Cooper understands that consumers need an easy way to approximate the tread life remaining on their tires. Our new Wear Square is a convenience for drivers and underscores Cooper’s commitment to safety. We think consumers will appreciate this new and easier way to check their tires’ remaining tread life, which is a key part of overall vehicle maintenance and important to safe operation,” Mr. Jamieson said.
The CS5 Touring features an improved, second-generation silica tread compound with an advanced polymer formulation, according to Cooper. The CS5’s blend of silica has up to four times more silica than the previous generation of premium all-season tires, a change designed to increase performance.
The tire also features a new tread compound, combined with an asymmetric tread design, patented Stabiledge technology and 3D Micro-Gauge sipes for improved steering response and wet handling, shorter stopping distance and lower rolling resistance.
The premium luxury tire is available in 78 sizes. The T-speed rated sizes offer an 80,000-mile limited treadwear warranty, the H- and V-rated sizes have a 60,000-mile warranty and the new W-rated touring sizes come with a 50,000-mile warranty.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|