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Cooper’s CS5 debuts with ‘Wear Square’

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CS5 Ultra Touring Cooper Tire & Rubber Co.

FINDLAY, Ohio (May 15, 2014) — Cooper Tire & Rubber Co. has introduced the CS5 Ultra Touring tire featuring new Wear Square visual treadwear indicator technology.

“Launching the CS5, which we believe is Cooper’s best touring tire ever, is the perfect way to mark Cooper’s 100-year anniversary,” said Scott Jamieson, Cooper’s director of product management. “Its performance is class- leading in many aspects that a touring tire buyer finds important, like significantly improved wet braking and handling—performance characteristics that are helpful in their everyday road trip.”

Cooper’s Wear Square visual indicator allows drivers to assess the approximate tread life remaining on their tires.

The Wear Square visual indicator allows drivers to assess the approximate tread life remaining on their tires. As the tire wears, the Wear Square transitions through five stages, beginning with a full square on new tires and ending with an exclamation mark when the tread reaches 2/32nd inch, indicating it is time to replace the tire. Located at three points of reference around the inside and outside of the tire, the Wear Square also can signal uneven tire wear and possible wheel alignment issues.

“Cooper understands that consumers need an easy way to approximate the tread life remaining on their tires. Our new Wear Square is a convenience for drivers and underscores Cooper’s commitment to safety. We think consumers will appreciate this new and easier way to check their tires’ remaining tread life, which is a key part of overall vehicle maintenance and important to safe operation,” Mr. Jamieson said.

The CS5 Touring features an improved, second-generation silica tread compound with an advanced polymer formulation, according to Cooper. The CS5’s blend of silica has up to four times more silica than the previous generation of premium all-season tires, a change designed to increase performance.

The tire also features a new tread compound, combined with an asymmetric tread design, patented Stabiledge technology and 3D Micro-Gauge sipes for improved steering response and wet handling, shorter stopping distance and lower rolling resistance.

The premium luxury tire is available in 78 sizes. The T-speed rated sizes offer an 80,000-mile limited treadwear warranty, the H- and V-rated sizes have a 60,000-mile warranty and the new W-rated touring sizes come with a 50,000-mile warranty.

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Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
(11 votes)
I don’t really care whether or not relief is granted.
(2 votes)
Total votes: 78