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Bridgestone names 'Fuel the Cause' contest winner

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Waterloo Elementary School students and neighborhood children had no place to play after playground equipment was removed from the site (above) for safety reasons.

MONROE, Mich. (May 13, 2014) — Bridgestone Americas has named Waterloo Elementary School in Monroe as the winning site of its “Fuel the Cause” contest.

The school receives $25,000 from the Nashville-based tire maker to build a playground.

More than 376,000 public votes were cast for Waterloo Elementary through an online voting portal on the Bridgestone website. Waterloo students, faculty and area community leaders turned to social media, Bridgestone said, launching a grassroots, viral campaign to encourage the public to vote for their playground project. Waterloo students and neighborhood children have no place to play after previous playground equipment was removed for safety reasons.

Waterloo Elementary is the smallest school in the Monroe Public Schools District, with a poverty rate of 80 percent, according to Bridgestone.

“The environmental mission of Bridgestone is to help ensure a healthy environment for current and future generations, and the Fuel the Cause contest has shown us that we are not alone in our commitment to building a sustainable future,” said Erik Seidel, vice president of brand management for Bridgestone.

This is the first year for the Bridgestone Fuel the Cause contest and consumer response exceeded expectations, the company said, with more than 760,000 votes cast in the month of April to support 12 finalists.

To be eligible for the contest, Bridgestone asked consumers to submit three pictures and a brief description of the desired project. The entry with the highest number of online consumer votes was selected as the grand-prize winner.

Bridgestone conducted the Fuel the Cause contest in April as part of its annual Rethink Green campaign, which highlights the Bridgestone Ecopia line of tires. The line delivers low rolling resistance and improved fuel efficiency, Bridgestone said, and is part of its breadth of Eco-Products portfolio.

For more information about the Bridgestone Rethink Green campaign, visit its website. Additional information about the Bridgestone Americas “One Team, One Planet” environmental platform, or to learn more about the company’s global environmental mission, visit

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