Current Issue

Godzilla munches Fiats like candy in new commercial

Comments Email
Yum, yum, eat 'em up—Godzilla seems to have a penchant for Italian in this Fiat commercial.

By Larry P. Vellequette, Crain News Service

DETROIT (May 8, 2014) — Chrysler Group L.L.C.’s Fiat brand has launched a commercial that ties in with the release of the latest Americanized version of the Godzilla franchise featuring the monster gobbling up Fiat 500s like candy.

In the commercial, Godzilla is thrashing its way through an unidentified American city, picking up and devouring brightly colored Fiat 500 minicars while passing on other vehicles. The monster’s discerning tastes causes one military leader in a nearby helicopter to quip: “Looks like he’s craving Italian.”

However, when Godzilla grabs a four-door Fiat 500L — complete with five people inside — and pops it in his mouth, the beast begins to choke. Ultimately, the monster bends over and coughs up the 500L, which races away, while a voice-over exclaims that the four-door “is a lot bigger than you think.”

The 30-second spot was created by Moving Picture Co., the same Canadian visual arts company that did the visual effects for the movie. “Godzilla” opens in theaters on May 16.

Along with the television commercial, Fiat is launching a Fiat Godzilla Giveaway on Friday, May 9, on Facebook, giving away movie passes and concessions in daily sweepstakes. A grand prize winner will receive 10 movie passes, $150 for concessions and Godzilla-themed merchandise. A second sweepstakes through Facebook will give away a three-day trip for two to San Francisco.

The 30-second commercial was created in partnership with Dallas-based Richards Group.

Chrysler and Fiat have done numerous movie tie-ins recently, including the “Fast and Furious” films. Fiat brand sales in the U.S. are up 16 percent so far this year to 15,723, thanks exclusively to the launch of the larger Fiat 500L. Sales of the Fiat 500 minicar are down 15 percent through April.

_____________________________________________

This report appeared on autonews.com, the website of Automotive News, a Detroit-based sister publication of Tire Business.

More Polls>

TB Reader Poll

Previous | Published April 21, 2016

What's the one benefit you wish your company offered?

More vacation time
18%
(32 votes)
A better retirement plan
18%
(32 votes)
Better health insurance
20%
(35 votes)
More fun, team-oriented activities
3%
(5 votes)
Just give me more money
28%
(51 votes)
I’m very pleased with everything I get now
13%
(24 votes)
Total votes: 179
Previous | Published April 21, 2016

How often do you update your shop and/or business software?

Annually
23%
(21 votes)
Only when a substantial update is available
19%
(18 votes)
Every 2-4 years
14%
(13 votes)
Usually between 5 and 10 years
16%
(15 votes)
I hate it – as infrequently as possible
12%
(11 votes)
I never do – it’s too costly
16%
(15 votes)
Total votes: 93