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Formula Drift to hold 2 Canadian events

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LONG BEACH, Calif. (May 7, 2014) — Formula Drift Holdings L.L.C. will hold two Formula Drift Canada events this summer, marking the series’ debut in Canada.

The series will hold a Formula Drift Qualifier and Formula Drift Challenge at Autodrome St-Eustache, located in St. Eustache, Quebec, just west of downtown Montreal.

The qualifier will be held June 8, with the goal to see which non-Formula Drift licensed driver will have the chance to compete against some of the best drifters in the world. The top eight placed drifters and two wild cards chosen by the event’s promoters will be invited to compete at the Formula Drift Challenge on Labor Day weekend. The series said tickets will start at $25 and can be purchased online or at the gate. The event also will feature a vendor village and car show.

“The Autodrome St-Eustache, commonly referred to as the Canadian House of Drift, is extremely honored to have been chosen by the world’s leading Professional Drift Series, “ said Alan Labrosse, owner of Autodrome St-Eustache. “As exclusive host to the inaugural Formula Drift Invitational Competition to take place in Canada, we continue to show our commitment to the evolution of the sport of drifting in this country.

“Competitors, fans and sponsors from across Canada and the U.S.A. will have the opportunity to be a part of history and enjoy the excitement of world class professional drifting.”

The Formula Drift Challenge will be held Aug. 31-Sept. 1 at the same venue. For the first time ever, promoters said, “Formula Drift drivers will be stepping foot on Canadian soil to compete in a top 16 competition against the best Canadian drifters.”

Tickets will start at $20 for on-site Sunday entry, while Monday’s on-site price will be $35. Tickets for both days will be $50 at the gate and $40 online for a weekend pass. The event will feature a vendor village, skateboard demo, and Offset Kings car show.

Jim Liaw, president and co-founder of Long Beach-based Formula Drift, said “to be able to bring Formula Drift to the Autodrome St-Eustache, Québec’s most popular motorsports venue, during their 50th anniversary is a great milestone for us.

“Canada has a great drifting culture and to be able to help grow the sport in this region is a major accomplishment.”

More information can be found on the Canadian events can be found on the Formula Drift Canada website and on its Facebook

More information is on the Formula Drift website, on Instagram, Facebook and Twitter.

The series is in its 11th season. The Autodrome St-Eustache has held races of all types since 1964, including NASCAR and drag racing. It features a 1.8-kilometer road course and two drift tracks.

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