AAPEX to expand educational program

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MOKENA, Ill. (May 5, 2014) — Automotive Aftermarket Products Expo (AAPEX) organizers have added a Service Professionals Program for the 2014 event, taking place Nov. 4-6 at the Sands Expo Center in Las Vegas.

The customized program, specifically designed for service professionals, will include expanded AAPEXedu education track sessions focusing on topics such as branding, mobile apps and relationship and digital marketing; management training to increase repair shop profits; best practices for mobile diagnostics; and diagnostics for connected cars. In addition, participants will be invited to take part in roundtable discussions.

“Service professionals attend AAPEX each year for the opportunity to see the newest products and latest technology, gain valuable industry knowledge and management tips and network with industry leaders,” said Bill Long, president and chief operating officer of the Automotive Aftermarket Suppliers Association, the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association.

“We’ve joined with our partner association, the Auto Care Association (ACA), to provide additional value to this important AAPEX constituency.”

According to ACA President and CEO Kathleen Schmatz, recent focus groups of service and repair professionals resulted in request for additional education and training, “which we are delivering.”

In addition to the educational program, in-booth technical demonstrations on the AAPEX tradeshow floor will focus on new products, diagnostics and new vehicle technologies, show organizers said. Shop owners and managers will be able to attend unique events hosted by leading aftermarket companies and network with other industry leaders.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors, 5,000 booths and 39,000 targeted buyers, organizers said. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to attend.

To register for AAPEX, visit the show’s website.

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