ORCHARD PARK, N.Y. (May 2, 2014) — The National Football League’s Buffalo Bills has extended its partnership with Dunn Tire L.L.C. as the team’s official tire dealer and named Michelin the team’s official tire.
“Our continued partnership with Dunn Tire will provide Bills fans with engaging and creative opportunities to interact with the Michelin tire brand across our region,” said Bruce Popko, the Bills’ chief revenue officer. “With exclusive consumer offers and promotions, Dunn Tire and Michelin will be providing great value to our fans.”
Those who purchase Michelin-brand tires from Dunn Tire beginning in June, and continuing through the 2014 NFL season, will receive limited edition Buffalo Bills hats, Dunn Tire said.
In addition, the dealership will be distributing tickets for a one-night practice at the Bills 2014 training camp at St. John Fisher College in Pittsford, N.Y.
How do you expect the recent collaborations involving Michelin/TBC and Goodyear/Bridgestone will affect the tire industry?
|Improved relationship with wholesalers.||
21% (43 votes)
|Fewer options for dealers.||
41% (83 votes)
26% (52 votes)
5% (11 votes)
|It won’t affect my business.||
6% (13 votes)
|Total votes: 202|