CHICAGO (May 2, 2014) — The North American automotive aftermarket is getting another dedicated trade show.
Messe Frankfurt G.m.b.H., organizer of the globally recognized Automechanika series of exhibitions, is planning the inaugural Automechanika Chicago for April 24-26, 2015, at Chicago’s McCormick Place, and then hold the show biennially thereafter. To do so, Frankfurt, Germany-based Messe Frankfurt is partnering with Advanstar Communications Inc., the Santa Monica, Calif.-based trade show organizer and trade magazine publisher.
The organizers are claiming Automechanika Chicago will be the largest U.S. trade show dedicated to high-end technical training and management classes for automotive technicians and shop owners. The organizers are hoping to leverage the Automechanika brand with Advanstar’s Motor Age and Auto Body Repair Network automotive publications for the service repair and collision repair segments.
“Our combined experience in launching successful events only strengthens our ability to service this untapped niche within the automotive aftermarket industry,” said Detlef Braun, member of the executive board of Messe Frankfurt, at a press conference in Chicago May 1 to announce the event.
Michael Johannes, brand manager of Automechanika, said the show’s shop-friendly environment “will allow visitors, from technicians to shop owners, to really get a feel for the new product offerings through the various demonstrations, management seminars and technical training sessions.”
The organizers and the city of Chicago are hoping to attract 20,000 attendees, Chicago Mayor Rahm Emanuel said at the press conference. The organizers said they selected Chicago for its central location good access to road and air transport network.
In announcing the show, the organizing partners noted the U.S. automotive aftermarket has grown on average more than 3.4 percent annually of late, fueled by an aging vehicle population where the average vehicle age is 11.4 years.
“Automechanika Chicago will be designed specifically for shop owners and technicians as we seek to make it the largest training event ever produced in the U.S. marketplace,” said Chris DeMoulin, Advanstar Auto Group’s executive vice president.
Advanstar Communications has a portfolio of more than 50 trade shows, 100 conferences, 30 publications and 200 electronic products and websites, including auto industry brands Aftermarket Business World, Auto Body Repair Network Motor Age and SearchAutoParts.com.
The organizers have set up a dedicated website for the show.
Messe Frankfurt stages up to a half-dozen Automechanika events annually around the world, including the PAACE Automechanika in Mexico City, scheduled for July 16-18, 2014.
Other upcoming Automechanika trade shows in 2014 include Dubai, United Arab Emirates, June 3-5; Moscow, Aug. 25-28; Frankfurt, Germany, Sept. 16 – 20; Buenos Aires, Nov. 12-15; and Shanghai, Dec. 9-12.
Besides Chicago, Automechanika events in 2015 include: New Delhi, India, Feb. 26-March 1; St. Petersburg, Russia, March 24-26; Madrid, March 11-14; Kuala Lumpur, Malaysia, Marcy 19-21; Istanbul, April 9-12; and Johannesburg, South Africa, May 6-9.
Automechanika staged events in Canada in 2007 and 2008 in Toronto.
The annual Chicago Auto Show, which organizers tout as the nation's largest automotive show event, is scheduled for Feb. 14-22, 2015, in Chicago’s McCormick Place.