Published on May 2, 2014

Del-Nat hosts 2nd annual 'Tires for Trees' event

(Del-Nat Tire Corp. photos)
Del-Nat employees take a break from collecting 1,273 scrap tires from a vacant lot in Memphis.

MEMPHIS, Tenn. (May 2, 2014) — Private brand tire marketer Del-Nat Tire Corp. gathered 1,273 scrap tires from a Memphis vacant lot April 26 during its second annual “Tires for Trees” tire cleanup event.

This represented a 50-percent increase over the 853 tires Del-Nat’s volunteers gathered in the first “Tires for Trees” event last year, the Memphis-based tire dealer co-op said.

As with last year, Del-Nat will contribute $1 for each tire collected to the Memphis City Beautiful Commission toward the purchase and planting of trees in the city.

Jim Mayfield, president of Del-Nat, said the company feels “this is a perfect way for Del-Nat to contribute to our community by helping beautify our city and combating a health hazard by eliminating places — inside discarded tires — where mosquitoes can breed.

“You could say we’re completing the cycle, from delivering new tires to properly disposing the used ones.”

Del-Nat’s team of volunteers included employees, their families and friends. The collected tires will be recycled by Pittsburgh-based Liberty Tire Recycling, one of the nation’s largest providers of tire recycling services in the U.S.

Following last year’s event, Del-Nat donated funds to plant a sugar maple tree near the new children’s playground at Memphis’ Overton Park and also hand-delivered seedlings to Memphis fourth-graders on Arbor Day, the company said.

Mr. Mayfield cited a number of studies that show urban areas with a greater number of trees have fewer instances of crime. Organizations such as the Arbor Day Foundation underscore the positive impact trees have on the environment, he said, while creating a better quality of life.

Volunteers roll away scrap tires during Del-Nat’s “Tires for Trees” cleanup effort.

Earlier this year, Del-Nat was honored by Recycle Solutions, one of the largest recycling companies in the Southeast, for helping save the equivalent of 204 trees, 40 cubic yards of landfill space and 84,000 gallons of water in 2013 by recycling office and warehouse waste at its warehouse and administrative offices in South Memphis where there are about 50 employees.

Recycle Solutions’ annual sustainability report noted that Del-Nat’s recycling program has kept more than 75 percent of potential waste out of local landfills. The report highlighted Del-Nat for recycling 12 tons of paper from Jan. 1 through Dec. 31, 2013. In addition to the trees, landfill space and water, Del-Nat’s recycling efforts also saved the equivalent of 4,564 gallons of oil and 98 million BTUs of energy.

Del-Nat began its recycling effort in 2009 after officials realized the company was spending more than $10,000 per year to have its trash removed. The company’s managers contacted Recycle Solutions to develop a long-term plan to assist it in achieving close to a zero-waste operation.

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