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Kumho Tire wins various design awards

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RANCHO CUCAMONGA, Calif. (April 30, 2014) — Several of Kumho Tire U.S.A. Inc.’s tire designs have been named product design winners in multiple world-wide design competitions.

The Red Dot Awards, iF Design Awards and the IDEA Design Competition represent the world’s three major design competitions, Kumho said, and the Rancho Cucamonga-based tire manufacturer won the Red Dot Award for a third consecutive year—a first for a Korean tire manufacturer.

Kumho’s three 2014 Red Dot Design award-winning tire patterns are: Ecsta PS91 UHP tire, the Wattrun VA31 electric vehicle tire and the WinterCRAFT Wi61 winter tire, according to the company.

For the iF Product Design Awards held earlier this year, Kumho’s Ecsta PS91 tire earned its second consecutive iF award for design. Kumho said its second iF award-winning tire design was for the Ecsta HS51, whose design is inspired by “the bright city lights.”

“It is a great honor to have won two design awards in just the first half of this year,” said Bong-Yeong Sohn, Kumho Tire research division director.

“We will continue to further develop our design capabilities based on our cutting-edge technological prowess and outstanding quality, enhancing our global competitiveness.”

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78