Published on April 30, 2014

Manny Cicero to leave Alliance Tire helm

(Tire Business file photo)
Manny Cicero

WAKEFIELD, Mass. (April 30, 2014) — Alliance Tire Americas Inc. (ATA) President Manny Cicero will be leaving the company’s helm at the end of May but will remain with the firm through year-end as an adviser to its board of directors.

The decision was a personal choice and mutually agreeable, according to Bruce Besancon, ATA’s vice president of marketing. A search for Mr. Cicero‘s replacement is under way.

“I want to thank Manny for his outstanding leadership in transforming Alliance Tire Americas to a leading player in the U.S. off-highway tire industry,” said Yogesh Mahansaria, group founder and CEO of ATA’s parent, Alliance Tire Group (ATG). “Thanks to Manny, the company is poised for tremendous future growth and has an outstanding network of distributors and dealers.”

“My time with Alliance Tire Americas has been extremely fulfilling, and I want to thank Yogesh for his confidence in me and his outstanding support through the years. I also want to thank all of the Alliance associates and our customers who have worked so hard to make Alliance Tire Americas what it is today,” said Mr. Cicero in a statement he made to ATA staff.

“My moving on from Alliance is a mutually agreed upon decision, and I look forward to the next chapter in my professional career. I leave with great pride in what my team and I were able to accomplish and with tremendous optimism for the company’s future.”

Mr. Cicero's career in the tire industry started in 1978 with Michelin North America. He also was an executive with Bridgestone Americas and Denman Tire Corp. before joining Alliance in 2007, according to his LinkedIn page.

During his tenure with ATA, Mr. Cicero was involved in the acquisition of the assets of GPX International Inc. in 2009 and the 2013 purchase of ATG by Kohlberg Kravis Roberts & Co., a private equity firm.

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