DANA POINT, Calif. (April 28, 2014) — Omni United USA Inc.’s Radar brand will be an official parter of The Off-Road Championship (TORC) for the rest of the 2014 season of the series described as North America’s “premiere short-course, off-road racing series.”
Omni United’s Radar brand also it sponsoring three drivers in TORC’s two-wheel-drive V-8 PRO Light Truck class.
Radar joins Cooper Tire & Rubber Co., Maxxis International and Nitto Tire USA Inc. r as tire brand sponsors of the series, which is running seven events this year at six venues. Financial terms were not disclosed.
“…we are confident our partnership with TORC… will continue to emphasize the proven quality and performance of our products to our ever-growing fan base,” said Scott Rhodes, vice president of sales for Omni United.
The partnership deal ties into the company’s initiatives this year to increase activation and awareness for the brand, while continuing to build loyalty and a fan base in the off-road community.
This is just the Radar brand’s second year of racing.
As an official series partner, Radar Tires will experience brand visibility through media exposure, including television, print, digital and social media as well as display space and track signage at TORC events.
Radar’s sponsored drivers are: Luke Johnson of Project648 Motorsports and Cam Reimers and Ian Harris of Cam Reimers Motorsports. They will use the Radar Renegade R5 M/T off-road tires featuring open blocks, deep tread and scalloped shoulders. The maximum tire size allowed in this class is 32X11.50, according to the TORC rulebook.
The first two races took place April 5-6 at Primm Off-Road Raceway in Primm, Nev., and April 25-26, at Charlotte Motor Speedway in Charlotte, N.C.,
The remaining races are May 17-18 at Gateway Motorsports Park near St. Louis; June 28-29 and Aug. 30-21 at Crandon International Off-Road Raceway, Crandon, Wis; July 19-20 at Bark River International Raceway, Bark River, Mich.; and Aug 5-6 at Buffalo Chip Powersports Complex, Sturgis, S.D.
NBC Sports is providing television coverage.
More information about TORC is available on its website.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|