BETHESDA, Md. (April 23, 2014) — The Automotive Aftermarket Industry Association’s rebranding as the AutoCare Association takes effect April 24.
The change, disclosed last year by President and CEO Kathleen Schmatz during the Automotive Aftermarket Parts Exhibition last November, signifies the association’s stronger emphasis on education — both of consumers and of industry professionals — and technical training.
The association has created a new website — www.autocare.org — where it has posted a 1-minute, 18-second video explaining the rebranded group’s vision.
In explaining the change last year, Ms. Schmatz said, “While every industry has an aftermarket, the term is most often associated with the auto industry. Yet ‘aftermarket’ is difficult to understand and has a downright negative connotation to some consumers.
“We are urging those in our industry to define themselves as the ‘auto care industry.’”
The AAIA has existed since 1999, when the Automotive Parts & Accessories Association (APAA) and the Automotive Service Industry Association (ASIA) consolidated.
The association has more than 23,000 members and affiliates that manufacture, distribute and sell motor vehicle parts, accessories, service, tools, equipment, materials and supplies. Through its membership, the AAIA represents more than 100,000 repair shops, parts stores and distribution outlets.