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Sonsio celebrating 30 years in business

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ARVADA, Colo. (April 17, 2014) — Sonsio Inc., a provider of nationwide mechanical warranty and tire and wheel road hazard programs, is celebrating its 30th anniversary in business.

William “Bill” Jones established the company in 1984 on the premise that businesses must take care of their customers, and to do that they must guarantee the products they’re offering—wherever the customer is and whenever he or she has a need, Sonsio said.

Sonsio implemented this customer-focused model with its first client, Shell Oil Co., which has stayed on as one of its clients for the past 30 years.

Sonsio Inc.'s website has a ticker that constantly updates the number of tires and wheels the company said it protects with its warranties.

Today, Sonsio said its programs protect more than 79 million vehicles with repair-specific coverage and more than 38 million tires with its road-hazard protection programs. The firm remains a privately owned business under the leadership of Mr. Jones’ son, President and CEO David Jones.

“Maintaining a business for three decades is a challenging undertaking in any industry—and in a service organization specifically, it demands the ability to stay ahead of emerging technologies, as well as customer needs,” David Jones said.

“We could not have achieved this significant milestone without the support of our dedicated customers, vendors and each one of the team members here at Sonsio.”

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
(11 votes)
I don’t really care whether or not relief is granted.
(2 votes)
Total votes: 78