RANCHO CUCAMONGA, Calif. (April 17, 2014) — Kumho Tire U.S.A. Inc. is planning to enhance the Premium FUEL Program for its associate dealers in the second quarter by doubling the payouts.
Kumho said its top passenger tire models—Ecsta PA31, Ecsta 4X, Ecsta LE Sport and LX Platinum, alongside popular LTR patterns the Road Venture APT, Road Venture MT, Road Venture AT and the ecoSolus KL21—will qualify for double the payouts. These same Kumho Tire patterns are also featured on the tire maker’s spring rebate promotion offering consumers up to $100 off a set of four tires through May 31.
By doubling the payouts, Kumho said Premium FUEL associate dealers are able to earn back up to $20 a tire. Kumho also is supplying all Premium FUEL dealers with general branding and rebate kits to help promote sales.
The theme behind this rebate promotion is the first of many to come surrounding Kumho’s recently announced NBA sponsorship, the company said.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|