RANCHO CUCAMONGA, Calif. (April 17, 2014) — Kumho Tire U.S.A. Inc. is planning to enhance the Premium FUEL Program for its associate dealers in the second quarter by doubling the payouts.
Kumho said its top passenger tire models—Ecsta PA31, Ecsta 4X, Ecsta LE Sport and LX Platinum, alongside popular LTR patterns the Road Venture APT, Road Venture MT, Road Venture AT and the ecoSolus KL21—will qualify for double the payouts. These same Kumho Tire patterns are also featured on the tire maker’s spring rebate promotion offering consumers up to $100 off a set of four tires through May 31.
By doubling the payouts, Kumho said Premium FUEL associate dealers are able to earn back up to $20 a tire. Kumho also is supplying all Premium FUEL dealers with general branding and rebate kits to help promote sales.
The theme behind this rebate promotion is the first of many to come surrounding Kumho’s recently announced NBA sponsorship, the company said.
What is the most pressing issue facing your dealership in 2017?
|Finding skilled, qualified workers||
71% (103 votes)
|Competition from online tire sales||
16% (23 votes)
|Managing marketing and social media efforts||
7% (10 votes)
|Upgrading our shop’s technology and equipment||
5% (7 votes)
2% (3 votes)
|Total votes: 146|