NASHVILLE, Tenn. (April 17, 2014) — Bridgestone Commercial Solutions (BCS) has created a mobile app designed to help fleets and dealers access and compare information about Bridgestone commercial tire brands.
The Tire Advisor app is a one-stop resource connecting users to a comprehensive catalog offering multiple search capabilities with the ability to create a library for future reference, according to the tire maker.
BCS said it created the app in response to customer demands for an easy-to-use format tailored to the specific needs of commercial dealers and users of off-road and commercial truck tires as well as retread products.
“Managing up to date product information across all the segments and brands of commercial business can be difficult, especially when our customer’s time and resources are limited,” said Matt Stevenson, BCS vice president of marketing.
“Mobile technology such as Tire Advisor ensures that our customers have the most current product information available across all Bridgestone brands in a timely manner. Customers can review product information by intended application and equipment type when they want and share selected information with others easily.”
The app also features a search engine functionality to identify the right product for the customer’s industry and application; product features, benefits and images; extended product information traditionally found in a product book or website; ability to compare products side-by-side within the same brand; ability to share product information with others by email; and to save products to a “favorites” folder with the ability to create multiple folders.
The Tire Advisor app is available for free through the Apple iTunes store. The iOS mobile app can be downloaded on iPad only.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|