DIAMOND BAR, Calif. (April 16, 2014) — Nexen Tire Corp. has pumped up its marketing efforts in the U.S. by entering into partnerships with Major League Baseball's Texas Rangers and Los Angeles Angels and renewing sponsorship deals with the Los Angeles Dodgers and the Detroit Tigers.
For the Rangers deal, the Nexen brand completely covers the backdrop of the left field bleacher section, providing both in-stadium and television exposure. With the Angels, Nexen said it will sponsor the large exterior billboard at the top of the stadium as well as a feature of bloopers and great plays that will run between innings at every home game.
Nexen’s ad in Dodgers Stadium is a rolling board behind home plate that, according to the company, “displays prominently on television,” while for the Tigers, the ad is located on an LED screen board at the team’s Comerica Park home in Detroit.
“Our partnership with major professional baseball teams in the U.S….is a major part of our sports marketing,” said Lee Jang-hwan, Nexen’s director of global marketing. “Success in this arena will ultimately serve to raise our brand awareness.”
Last year Nexen began supplying OE tires for the Chrysler 200 and Dodge Avenger and now is a fitment on the new Chrysler 200 and Ram 3500.
The Diamond Bar-based company markets high-performance, passenger, SUV/light truck and winter tires in North America. More information about Nexen is available on its website.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|