HOUSTON (April 15, 2014) —After operating for 15 years in Hot Springs, S.D., under the ownership of the Hawkins family, light truck/SUV tire retreader TreadWright Inc. has changed ownership and moved its operations to a 50,000-sq.-ft. facility in Houston.
Peter Sloan, the company’s new president and co-owner, was unavailable to provide more details.
In a press release, the company said the move “will allow for greater production capabilities, more inventory and faster customer service.”
The company also launched a redesigned website featuring a new look for the brand and an enhanced customer experience, the retreader said, in an effort to build brand awareness and consumer recognition of the brand and its high-performance tires.
“Our relocation to a major market city and the launch of the new website are key milestones for us and for our customers,” said Mr. Sloan said in the press release. “They are in response to our mission to meet and exceed our customers’ needs.
“TreadWright continues to distinguish itself in the industry by selling premium quality tires at a more affordable price, all while making a positive impact on the environment.”
The website is designed to help customers search tires by using a search-by-vehicle window; view all TreadWright tires by sizes; and provide a descriptive infographic showing the retread production process. Outdoor enthusiasts are directed to videos where they can view the outdoor capabilities of TreadWright tires, the company said.
Founded in 1981 by Joe Hawkins and originally called High-Tec Retreading, TreadWright was most recently owned and operated by his grandsons, Aaron, Joel and Rick Hawkins Jr.
The company is ranked as the fifth largest passenger/light truck tire retreader in North American, based on rubber used in 2013, according to Tire Business' annual rankings of retreaders.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
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