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Falken launches Fanatic associate network promo

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RANCHO CUCAMONGA, Calif. (April 10, 2014) — Falken Tire Corp. is offering a special “Double Cash” reward program on its Ziex ZE950 All-Season, Azenis FK453 and FK453CC tires, effective April 1 and running through June 30.

The promotion is part of Falken’s Fanatic associate dealer program and is aimed at dealers who are part of the network. Participating dealers will earn double the normal cash payout, up to $14 per tire depending on their qualifying level at the time of purchase, according to Falken.

In addition, dealers who purchase any combination of 150 or more qualifying tires — including a minimum of 50 Ziex ZE950 A/S tires — will receive a special Falken golf package, consisting of a Cleveland-brand golf wedge and bag, Srixon golf balls and apparel, the tire marketer said.

“The Fanatic program is a very strong network of dedicated distributors and associates who have successfully introduced and retailed the Falken lineup of tires,” said Andrew Hoit, Falken’s vice president of marketing. “That said, through this new promotion, we encourage and welcome new retail partners who will join us to sell Falken-branded products to new customers.”

Launched Jan. 1, the Ziex ZE950 A/S is offered in 95 H- and V-rated sizes ranging from 15- to 20-inch in rim diameter. The tire includes a 65,000-mile warranty.

Falken’s Azenis FK453 is the company’s flagship high performance tire targeted at sports cars and ultra-luxury coupes and sedans, while its sibling, the FK453CC, is designed for performance crossover vehicles.

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