BETHESDA, Md. (April 9, 2014) — The majority of tool and equipment purchasing decision-makers used the Internet primarily for seeking information, not for actually purchasing tools and equipment.
That’s one of the conclusions of the just-released Automotive Aftermarket Industry Association (AAIA) 2014 Digital Tool and Equipment Purchasing Trends study. The report provides insight into overall factors influencing tool purchasing decisions, online tool and equipment purchasing experiences, type of tools and equipment planned for future purchases and percent of tools and equipment purchased online, the AAIA said.
The two-part report “extensively explores the decision-makers’ utilization of the Internet as a tool and equipment purchasing medium,” according to the Bethesda-based trade association. The first part analyzes tools purchasing, with the second focusing on equipment purchasing. The results are based on a redesigned survey questionnaire created by the AAIA Tool and Equipment Committee.
The digital publication, powered by Nxtbook Media L.L.C., features added value with functional enhancements, the AAIA said. Users can, for instance:
• Download Excel-based files, charts, tables and graphs that can be copied and pasted for presentations;
• Turn pages with the click of a mouse;
• View pages in a variety of sizes and formats;
• Quickly locate information through a “word search” feature;
• Save material for future reference through a “bookmarks” feature; and
• Print the entire publication.
The new report is available for $175 for AAIA members and $350 for non-members. To order, visit the association’s website and click on “Market Intelligence,” or call AAIA market research at 301-654-6664.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|