STOW, Ohio (April 9, 2014) — Max-Trac Tire Co. Inc., which does business as Mickey Thompson Performance Tires & Wheels, has named William Pasco as its northeast regional marketing manager.
Formerly territory sales manager for Cleveland-based Mr. Gasket Co., Mr. Pasco brings 13 years of automotive industry experience to his new role. He will be responsible for driving profitability and growth through marketing and dealer support, Mickey Thompson said.
“I really enjoy working in this industry, and it’s great to be a part of the Mickey Thompson team,” Mr. Pasco said. “I look forward to making a measurable contribution to the company while growing many of my existing relationships within the industry.”
Mickey Thompson is a subsidiary of Findlay, Ohio-based Cooper Tire & Rubber Co.
When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?
|I try and take in at least one show a year.||
|I usually attend one every few years.||
|There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.||
|I don’t find value in these shows and haven’t been to one in years.||
|I’d like to but I am too busy||