STOW, Ohio (April 9, 2014) — Max-Trac Tire Co. Inc., which does business as Mickey Thompson Performance Tires & Wheels, has named William Pasco as its northeast regional marketing manager.
Formerly territory sales manager for Cleveland-based Mr. Gasket Co., Mr. Pasco brings 13 years of automotive industry experience to his new role. He will be responsible for driving profitability and growth through marketing and dealer support, Mickey Thompson said.
“I really enjoy working in this industry, and it’s great to be a part of the Mickey Thompson team,” Mr. Pasco said. “I look forward to making a measurable contribution to the company while growing many of my existing relationships within the industry.”
Mickey Thompson is a subsidiary of Findlay, Ohio-based Cooper Tire & Rubber Co.
How stiff is the competition from car dealers selling tires in your area of operation?
|Not stiff at all, it's negligible||
21% (20 votes)
|Pretty intense but I'm holding my own and haven’t lost many sales||
26% (24 votes)
|It's moderately competitive but I’ll always beat their deals||
22% (21 votes)
|I've adjusted how I approach tire sales and it seems to be working to my benefit||
15% (14 votes)
|I'm ready to give up and look for another line of work||
16% (15 votes)
|Total votes: 94|