STOW, Ohio (April 9, 2014) — Max-Trac Tire Co. Inc., which does business as Mickey Thompson Performance Tires & Wheels, has named William Pasco as its northeast regional marketing manager.
Formerly territory sales manager for Cleveland-based Mr. Gasket Co., Mr. Pasco brings 13 years of automotive industry experience to his new role. He will be responsible for driving profitability and growth through marketing and dealer support, Mickey Thompson said.
“I really enjoy working in this industry, and it’s great to be a part of the Mickey Thompson team,” Mr. Pasco said. “I look forward to making a measurable contribution to the company while growing many of my existing relationships within the industry.”
Mickey Thompson is a subsidiary of Findlay, Ohio-based Cooper Tire & Rubber Co.
How would you characterize your shop's experience with winter tires?
|We are selling a lot more, especially when the weather is bad||
31% (26 votes)
|We aren't selling many of them.||
14% (12 votes)
|We only sell them if a customer asks.||
19% (16 votes)
|The climate is not conducive here for winter tires.||
36% (30 votes)
|Total votes: 84|