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TIA, Net Driven hosting social media webinar

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BOWIE, Md. (April 8, 2014) — The Tire Industry Association (TIA) will host a free webinar, “How Online Engagement Can Help Grow Your Business,” presented by Net Driven at 2 p.m. ET on Tuesday, April 29.

Ross McArthur, director of sales and business development for Net Driven, will discuss how to determine the right channels for online engagement and how to connect with customers through consistent posts and intriguing visuals.

“I think everyone can agree the tire industry has changed drastically over the past few years, and so has how tire dealers need to communicate with their customers,” Mr. McArthur said.

He also has worked for Fortune 500 companies including Michelin North America Inc. as a corporate sales partner where he was responsible for industry education and driving sales. Additionally, Mr. McArthur worked at Target Corp. as a part of its marketing team and brings a combination of automotive and marketing expertise to the industry.

TIA Executive Vice President Roy Littlefield called the webinar “an excellent opportunity for tire dealers to learn more about how their customers are interacting online and how to participate in the conversation.”

For more information or to register, visit TIA’s website or call 800-876-8372.

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78