COMPTON, Calif. (April 3, 2014) — Off-road components maker and private brand tire marketer Pro Comp USA is backing a mail-in rebate promotion for its “latest and greatest tread pattern.”
The company’s offer, running through June 30, covers its range of Xtreme MT2 tires. In addition, Compton-based Pro Comp said a 40-inch version of the tire will be available to consumers in May.
U.S. and Canadian consumers will receive up to a $100 mail-in rebate on the purchase of a set of four Xtreme MT2 tires during the promotion.
Pro Comp said it has “prepared an arsenal of materials to assist distributors and retailers” in promoting the rebate, including in-store point-of-purchase displays with tear off rebate sheets. The firm also noted it has “invested heavily” in a print and online marketing campaign that targets off-road enthusiast publications and websites.
“Pro Comp has experienced significant interest from the off-road community since we launched the new Xtreme MT2 tire,” said Steve Hutchinson, Pro Comp Tire director. “Combining the strength of national advertising along with the consumer allure of a rebate on the XMT2, we expect the three-month promotion to drive dramatic sales increases—to the benefit of all parties involved.”
The national marketing schedule, e-banners, flyer, rebate forms and terms and conditions can be downloaded from Pro Comp’s special rebate website for dealers and distributors.
Consumers can go to a different site to download the rebate form along with full terms and conditions.
According to Pro Comp, the new Xtreme MT2 radial—available in sizes from 31- to 40-inch rim diameters —is designed for full-size trucks and SUVs that see a combination of on- and off-road use. The tires, also available for new 80psi E load range applications, come standard with a 40,000-mile treadwear warranty, which Pro Comp claims is the industry’s “first mud terrain treadwear warranty.”
For more information contact Mr. Hutchinson via email at firstname.lastname@example.org.
How stiff is the competition from car dealers selling tires in your area of operation?
|Not stiff at all, it's negligible||
21% (20 votes)
|Pretty intense but I'm holding my own and haven’t lost many sales||
26% (24 votes)
|It's moderately competitive but I’ll always beat their deals||
22% (21 votes)
|I've adjusted how I approach tire sales and it seems to be working to my benefit||
15% (14 votes)
|I'm ready to give up and look for another line of work||
16% (15 votes)
|Total votes: 94|