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AAPEX hosting webinar on how to use videos

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MOKENA, Ill. (March 28, 2014) — Want to learn “How to Use Video to Grow Your Business?”

A free Automotive Aftermarket Products Expo (AAPEX) webinar on that subject is on tap at 4 p.m. ET on Wednesday, April 9.

AAPEX said the webinar will focus on videos—especially online videos—as one of the most powerful methods for communicating and building relationships with customers and prospects.

Webinar participants will learn how to use videos to showcase their brand, products and people, AAPEX said. It also will show the power of video testimonials, how videos can be used to quickly differentiate a company from its competition, and ways to use videos to enhance the effectiveness of social media.

This latest webinar is part of the monthly AAPEXedu Webinar Series, AAPEX said, to help ensure attendees grow their business and get the most out of their participation in the 2014 AAPEX show, which is Nov. 4-6 at the Sands Expo Center in Las Vegas.

 Additional attendee webinars will cover: “Content Marketing” in May; “Branding” in June; “Direct Response Marketing” July; “Referral Marketing” in August; “Copywriting” in September; and “How to Get the Most Out of AAPEX” in October.

Steve Miller, strategic marketing expert, is leading the new attendee webinars for AAPEX.

To register for “How to Use Video to Grow Your Business,” or watch a previous webinar in the AAPEXedu Video Learning Library, visit the AAPEX website.

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