China to host 12th Challenge Bibendum

Comments Email
China to host Challenge Bibendum

CHENGDU, China (March 26, 2014 — Group Michelin will stage the 12th Challenge Bibendum, the road mobility conference, in Chengdu, the capital of China’s Sichuan Province Nov. 11-15, officials from the tire maker and Chengdu announced.

The 2014 Challenge Bibendum will operate under the banner “Innovation in Mobility at the Heart of Growth and Urban Well-Being.” Organizers hope to bring together consumers, producers and other decision makers to foster progress in sustainable mobility concepts.

“The goal of Challenge Bibendum is to develop the vision of the sustainable mobility of tomorrow,” said Patrick Oliva, senior vice president for strategic and sustainable development for Michelin and chairman of Challenge Bibendum.

(Challenge Bibendum photo)
Patrick Oliva

“We are convinced that sustainable mobility can create not only new business models, but also that every individual as well as society as a whole can benefit,” he added.

This will be the third time Challenge Bibendum has taken place in China. Previously Shanghai hosted the event in 2004 and 2007.

Challenge Bibendum premiered in 1998 as a platform to bring together diverse actors in the transport sector — such as consumers, producers, suppliers, public and private transportation enterprises, universities and research bodies, energy concerns and policitical and well as non-governmental decision-makers — to discuss and debate the challenges of sustainable mobility.

The five-day event will take place at Chengdu’s International Intangible Culture Heritage Exposition Park, which offers more than 11 million square feet of space. Chengdu itself is home to more than 14 million inhabitants and is considered a center of trade, finance, logistics, research and development in western China, Michelin said.

Chengdu also is considered the center of China’s vehicle industry.

The last Challenge Bibendum was in 2011 in Berlin.

More Polls>

TB Reader Poll

Previous | Published April 23, 2015

Do so-called “Religious Freedom” laws in place in some states impact how companies do business, and do you support them?

I support them and don’t think they have any effect on how I do business
51%
I don’t support them; they have a negative effect on businesses
5%
I think more research should be done about these laws’ impact before they’re enacted
16%
They’re horrible, an infringement on the rights of certain groups or individuals and shouldn’t be the law anywhere
28%

Explore the tire

Pirelli’s newest UHP tire – the P Zero™ All Season Plus