POTTSTOWN, Pa. (March 25, 2014) — Eastwood Co., which markets tools and supplies for auto restoration and custom work, will open a store April 3 in Alsip, Ill., that will feature hands-on workshops, interactive product displays and a media lounge.
Eastwood is an online source for automotive tools and supplies with a retail store and headquarters in Pottstown.
“In a market where products are typically hanging on shelves, Eastwood’s retail experience brings the garage-environment directly to shoppers,” the company said. “The experience educates customers with hands on workshops, how-to videos, interactive product displays, media lounge and the opportunity to try products before making a purchase.”
“A visit to the store is literally that of a toy store for car guys,” said Nick Capinski, senior content marketing manager at Eastwood. “If you’ve ever wanted to learn how to use an English wheel or maybe a TIG welder, we’re hosting classes that share the information needed to succeed with the tool, plus allowing students to get hands-on usage. Visitors can even bring in their project for expert advice.”
The company said the new store in the Chicago market is positioned to become a community hub for car shows and other events.
A grand opening will be held April 25-May 4 featuring giveaways, instructional classes and product demonstrations, contests and a tent sale.