Federated Car Care program expanded

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STAUNTON, Va. (March 24, 2014) — Federated Auto Parts has added two vendor partners, MechanicNet Group Inc. and BusinessVoice Inc., to the portfolio of marketing solutions offered through its Federated Car Care Center program.

MechanicNet, a marketing firm based in Pleasanton, Calif., helps participants create marketing plans specific to their businesses, Federated said.

According to MechanicNet’s website, the company offers custom-built websites; tailored service reminders, including postcard and email; custom promotions; and timely “thank you” messages to customers. Other benefits include a suite of reporting tools and access to the firm’s marketing and customer support team, which includes experts in automotive marketing, Web development, supply chain management, data security, product training, product support and graphic arts.

Based in Toledo, Ohio, BusinessVoice offers an on-hold phone messaging service designed to help shops increase customer share and retention and improve customer experience by informing callers about products and services offered.

Other benefits, according to the BusinessVoice website, include telephone skills and etiquette training materials, automated attendant recordings, on-hold music and various other in-store and online marketing tools.

Popular staples of the Federated Car Care program, such as the free roadside assistance and nationwide warranty programs, are still available, Federated said. The program also offers a free Web page for each participating member and access to a variety of training programs and comprehensive marketing support, including point-of-sale materials, signage and promotions.

“By adding valuable new features to the current program, Federated Car Care Center members can be more efficient and better communicate with their customers,” said John Marcum, marketing services manager for Federated. “Our vendor partners have been an integral part of our car care program since its inception.”

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