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SEMA issues report on powersports accessories market

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DIAMOND BAR, Calif. (March 21, 2014) — Approximately 670,000 utility task vehicles (UTVs) were sold in the U.S. in 2010-1012, according to a new 62-page report issued by the Specialty Equipment Market Association (SEMA).

The report is designed to provide auto accessory businesses with an understanding of the needs and purchasing habits of the rapidly expanding number of UTV owners, according to SEMA. The report also will aid in marketing, sales and product development efforts for UTVs and their owners, the Diamond Bar-based trade group said.

“This is the first time we have done such extensive research into the powersports market,” said Gavin Knapp, SEMA senior manager of market research.

Among other things, the report shows that 82 percent of UTV owners have purchased or plan to purchase upgrades to their vehicles, and spend an average of $1,700 per vehicle doing so, SEMA said.

SEMA members may download free copies of the report at SEMA’s website.

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TB Reader Poll

Previous | Published November 22, 2016

What did you find to be the most valuable part of 2016 Automotive Aftermarket Industry Week in Las Vegas?

Networking opportunities
29% (29 votes)
Checking out new products introduced at the SEMA and AAPEX trade shows
13% (13 votes)
Attending educational seminars
2% (2 votes)
Other
4% (4 votes)
I did not attend Automotive Aftermarket Industry Week this year
52% (51 votes)
Total votes: 99
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