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SEMA issues report on powersports accessories market

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DIAMOND BAR, Calif. (March 21, 2014) — Approximately 670,000 utility task vehicles (UTVs) were sold in the U.S. in 2010-1012, according to a new 62-page report issued by the Specialty Equipment Market Association (SEMA).

The report is designed to provide auto accessory businesses with an understanding of the needs and purchasing habits of the rapidly expanding number of UTV owners, according to SEMA. The report also will aid in marketing, sales and product development efforts for UTVs and their owners, the Diamond Bar-based trade group said.

“This is the first time we have done such extensive research into the powersports market,” said Gavin Knapp, SEMA senior manager of market research.

Among other things, the report shows that 82 percent of UTV owners have purchased or plan to purchase upgrades to their vehicles, and spend an average of $1,700 per vehicle doing so, SEMA said.

SEMA members may download free copies of the report at SEMA’s website.

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
46%
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
13%
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
24%
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
14%
(11 votes)
I don’t really care whether or not relief is granted.
3%
(2 votes)
Total votes: 78