Current Issue

SEMA issues report on powersports accessories market

Comments Email

DIAMOND BAR, Calif. (March 21, 2014) — Approximately 670,000 utility task vehicles (UTVs) were sold in the U.S. in 2010-1012, according to a new 62-page report issued by the Specialty Equipment Market Association (SEMA).

The report is designed to provide auto accessory businesses with an understanding of the needs and purchasing habits of the rapidly expanding number of UTV owners, according to SEMA. The report also will aid in marketing, sales and product development efforts for UTVs and their owners, the Diamond Bar-based trade group said.

“This is the first time we have done such extensive research into the powersports market,” said Gavin Knapp, SEMA senior manager of market research.

Among other things, the report shows that 82 percent of UTV owners have purchased or plan to purchase upgrades to their vehicles, and spend an average of $1,700 per vehicle doing so, SEMA said.

SEMA members may download free copies of the report at SEMA’s website.

More Polls>

TB Reader Poll

Previous | Published September 14, 2016

Who do you want to win the U.S. Presidential election?

Hillary Clinton
23% (229 votes)
Donald Trump
53% (522 votes)
Gary Johnson
8% (82 votes)
Jill Stein
1% (14 votes)
None of the above
13% (132 votes)
Total votes: 979
More Polls »