LA VERGNE, Tenn. (March 21, 2014) – Jessica Camarda has joined Hennessy Industries Inc. as the full-line wheel-service equipment manufacturer’s newest marketing specialist.
Hennessy described her as a “utility infielder” who will work on and help with a wide variety of projects within the La Vergne-based company’s marketing department.
“Jessica comes to us with experience and a set of leadership skills that we need at Hennessy in today’s evolving marketing landscape,” said Kevin Keefe, Hennessy’s vice president of marketing. “She will be a great addition to our team, and we look forward to the knowledge she’s bringing to our marketing department.”
Prior to joining Hennessy, Ms. Camarda was a sales and marketing coordinator for Waterblasting Technologies Inc., a manufacturer of machinery to remove rubber deposits from airline runways and traffic markings from roadways. In that role, she coordinated content creation, product roll outs, lead source tracking, print and email campaigns and project coordination between departments.
Ms. Camarda graduated from the University of Tennessee with a bachelor’s degree in business administration with a focus on marketing and a concentration in international business, according to Hennessy.
The company, which manufactures Coats, BaseLine by Coats, AMMCO and Bada products, has manufacturing facilities in Tennessee and Kentucky. For more, visit its website.
How stiff is the competition from car dealers selling tires in your area of operation?
|Not stiff at all, it's negligible||
21% (20 votes)
|Pretty intense but I'm holding my own and haven’t lost many sales||
26% (24 votes)
|It's moderately competitive but I’ll always beat their deals||
22% (21 votes)
|I've adjusted how I approach tire sales and it seems to be working to my benefit||
15% (14 votes)
|I'm ready to give up and look for another line of work||
16% (15 votes)
|Total votes: 94|