Bosch network gains Web marketing tools

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LAS VEGAS (March 21, 2014) — Robert Bosch L.L.C. is offering a benefit for repair shops that are members of its Bosch Car Service program.

Bosch said its Digital Marketing University will provide training programs and tools in areas such as website marketing, online scheduling, social media, loyalty and search engine marketing.

“While our service centers are highly skilled in servicing vehicles, promoting their businesses properly online is out of the comfort zones of many shops,” said Michael Lippman, marketing manager for the Bosch Car Service program. “With our new Digital Marketing University, we’ll give them the assistance they need to grow their businesses.”

“Our initial training sessions will introduce the latest digital marketing technologies,” said J.P. Persico, manager of the digital marketing team for Bosch.

These sessions, which will begin in the next few months, will be followed by webinars and access to online resources, the company said.

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