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Yokohama Rubber to exhibit at Auto China 2014

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Crain News Service report

TOKYO (March 20, 2014) — Yokohama Rubber Co. Ltd. will participate in the upcoming Auto China 2014 trade show.

The event will be held in Beijing from April 20-29.

Yokohama said its booth will showcase its compounding technologies, with a focus on its proprietary orange oil-infused tires.

The Tokyo-based tire maker will feature a wide variety of tires using the orange oil technology, including its Advan global flagship brand’s Advan Sport V105 for high-performance premium cars and the Advan Neova AD08R for street sports cars. Also on display will be the company’s BluEarth AE-50 (marketed globally under the BluEarth-A name), a new fuel-efficient tire launched in the Chinese market in March, and the Geolander SUV for sport-utility vehicles.

Visitors also will be able to see the Toyota 86, a tuning car with a strong following in China, Yokohama said, as well as experience the thrill of race-car driving by playing the Gran Turismo 6 real-racing simulator, which was developed with technical assistance from Yokohama.

International auto shows are staged in China every year, with the venue alternating between Beijing and Shanghai. Last year at the Auto Shanghai 2013, about 2,000 companies from 18 countries and regions exhibited their products and technologies to about 813,000 visitors.

This report appeared on the website of European Rubber Journal, a UK-based sister publication of Tire Business.

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Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
(11 votes)
I don’t really care whether or not relief is granted.
(2 votes)
Total votes: 78