NEW YORK (March 20, 2014) — Tireweb Marketing Inc., a New York digital media agency, is launching TirewebLocal, a subscription-based Web directory and reviews management service designed for tire dealers and auto repair shops.
Tireweb Marketing, which specializes in the automotive, tire and wheel industry, said TirewebLocal helps dealers create and manage their Web presence across more than 250 online directories, review websites, search engines and mapping services.
The company also offers “Ezytire,” an online marketing tool that incorporates website creation, advertising, scheduling, e-commerce and social networking.
“Having a website is only part of the picture when doing business online,” said Tireweb Marketing President Matthew Walker.
“Over 220 million consumers in the U.S. use review websites, local directories, search engines and mapping services to find businesses in their local area,” he said. “TirewebLocal ensures that tire dealers are listed on these websites and that the details about them are accurate, including their business name, opening hours, website address, map, contact details, store photos and the services they offer. If a dealer does not provide accurate information across all these directories, they are likely losing business.”
TirewebLocal is the result of years of research and development, the company said, and is specifically designed to help tire, wheel and auto dealers increase leads from the Web and improve sales.
“We automatically create and update enhanced content on these websites, including coupons, photos, videos, offers and social media integration,” Mr. Walker said.
“The result of this development is that tire dealers using TirewebLocal are more likely to be found and contacted over their competitors.”
TirewebLocal also monitors online reviews and discussions about tire dealers.
“Our research shows that 61 percent of online tire buyers rely on user reviews before contacting a store,” Mr. Walker added. “TirewebLocal scans thousands of websites daily and notifies dealers of reviews about their business, so they can respond appropriately.”
Tireweb Marketing claims tire dealers using TirewebLocal have reported an immediate increase in leads, phone calls and sales, citing one unnamed example where a dealer received 188 appointments for auto services and tire sales from these local searches alone, leading to an estimated $21,735 increased revenue in one month.
TirewebLocal is a monthly subscription-based service. Businesses can perform a free online scan to check their listings on major Web directories. To perform a free scan or to sign up, visit the TirewebLocal website.
Among Tireweb Marketing’s capabilities, according to its Facebook page, are creating tire retailer and/or corporate websites, mobile apps, digital kiosks and business intelligence applications for tire retailers, distributors and manufacturers. It also has clients in Canada, Asia, Australia and New Zealand.
Mr. Walker holds director and management roles in a number of businesses, including ecommerce, advertising, manufacturing and credit management companies in Australia, Asia and the U.S., according to his LinkedIn page.
When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?
|I try and take in at least one show a year.||
|I usually attend one every few years.||
|There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.||
|I don’t find value in these shows and haven’t been to one in years.||
|I’d like to but I am too busy||