Crain News Service report
HANOVER, Germany (March 13, 2014) — About 20,000 readers placed their votes for Auto Zeitung magazine’s annual readers’ choice award for the “top brand,” picking Continental as the winner for 2013 in the tire category.
This was the sixth time the tire maker was named the top tire brand, with brands from France, the U.S., Japan and Italy following Conti. The readers of Auto Zeitung selected their top brands in a total of 20 categories.
Wolfgang Thomale, head of marketing and sales for Continental’s passenger car and light truck replacement business in Germany, Austria, and Switzerland, said the company is “delighted about this award and the trust that Auto Zeitung readers place in our premium tire brand Continental.”
This report appeared on the website of European Rubber Journal, a UK-based sister publication of Tire Business.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|