LONG BEACH, Calif. (March 12, 2014) — Formula Drift Holdings L.L.C. has renewed its broadcasting agreement with NBC Sports Network for the 2014 season, a partnership that began in 2009.
NBCSN will air the seven-stop Formula Drift Pro Championship a minimum of 24 times on Sundays beginning July 27, Long Beach-based Formula Drift said. Programming will include on- and off-track action.
“We are proud to continue our relationship with NBCSN,” said Ryan Sage, vice president and co-founder of Formula Drift. “The reach of NBCSN is phenomenal, with access into 85 million homes in the U.S.
“To be able to bring our progressive sport in front of their audience is thrilling.”
Formula D, entering its 11th season, will begin airing on NBCSN on July 27. A full television program schedule can be found on the series’ website.
Jeff Macaluso, senior director of programming at NBCSN, said the network is “excited to showcase a new season of Formula Drift here on NBCSN for our ever-growing motor-sports audience. The adrenaline-pounding excitement is a great compliment to our line-up.”
The 2014 Formula D season will begin with Round 1: Streets of Long Beach on April 4-5. More information is available on the Formula Drift website. The series also can be found on Instagram @formulad, Facebook and Twitter @FormulaD.