Google, CCC team up for webinar

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BETHESDA, Md. (March 12, 2014) — With National Car Care Month around the corner, the Car Care Council (CCC) is partnering with Google on a free “Spring into Maintenance” webinar on March 20 for auto care industry organizations.

“After a rough winter that has left many vehicles in need of service, repair shops should make sure that customers shopping for inspections, routine maintenance and delayed repairs find you,” said Rich White, the CCC’s executive director.

Representatives of the organization and analysts from Google will share search trends and insights into why service is important in the spring, Mr. White said, as well as information on where drivers are turning for their vehicle service needs.

The “Spring into Maintenance” webinar will be held at 2 p.m. ET/11 a.m. PT on March 20. Click here to register.

Topics to be covered include:

  • How many people pursue seasonal maintenance in the spring, and how many are drivers seeking routine maintenance?
  • Are drivers getting their vehicles serviced at car dealerships or independent auto service centers? Where do they do their research to determine where to take their car?
  • How do successful brands reach, inform and influence full-service consumers and do-it-yourself drivers?
  • How can businesses use National Car Care Month to boost consumer awareness of maintenance and drive more business?

The CCC is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair. For a copy of the council’s Car Care Guide or for more information, visit its website.

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When is the last time you attended one of the national tire industry trade shows, such as SEMA, ITEC or the North American Tire & Retread Expo?

I try and take in at least one show a year.
30%
I usually attend one every few years.
14%
There are so many tire maker and distributor meetings each year, I don’t see a need to attend one of the national shows.
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I don’t find value in these shows and haven’t been to one in years.
19%
I’d like to but I am too busy
25%