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Goodyear on Fortune's most admired firms list

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AKRON (March 11, 2014) — Goodyear has climbed onto Fortune magazine’s list of the world’s most admired motor vehicle parts companies.

The Akron-based tire maker said it has topped the list of leading companies from around the world in five of the nine key attributes evaluated by Fortune: people management; use of assets; social responsibility; long-term investment; and product/service quality.

Richard J. Kramer, Goodyear chairman and CEO, called the recognition “a credit to the hard work of 69,000 Goodyear associates around the world.

“It validates the success of our strategy roadmap and serves as a meaningful mile marker on our journey toward creating sustainable value.”

The Fortune Most Admired list, begun in 1983, is considered “the definitive report card on corporate reputations,” according to Goodyear. It uses a rigorous assessment by nearly 4,000 executives, board directors and securities analysts to determine a company’s overall reputation by evaluating innovation, people management, use of assets, social responsibility, management quality, financial soundness, long-term investment, product/service quality and global competitiveness.

The full list and related stories appear in the March issue of Fortune, which is available on newsstands and online at the magazine’s website.The top 10 companies on Fortune’s most-admired list are:

1. Apple


3. Google

4. Berkshire Hathaway

5. Starbucks

6. Coca-Cola

7. Walt Disney

8. FedEx

9. Southwest Airlines

10. General Electric

While Goodyear did not make it into the first 50 firms on Fortune’s overall list, it is among companies—including several vehicle makers and automotive firms, such as Autozone—that were listed but unranked.

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TB Reader Poll

Previous | Published May 4, 2018

How do you expect the recent collaborations involving Michelin/TBC and Goodyear/Bridgestone will affect the tire industry?

Improved relationship with wholesalers.
21% (43 votes)
Fewer options for dealers.
41% (83 votes)
Increasing prices.
26% (52 votes)
Decreasing prices.
5% (11 votes)
It won’t affect my business.
6% (13 votes)
Total votes: 202
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