BOZEMAN, Mont. (March 7, 2014) — RightPSI Inc., an aftermarket start-up focused on the tire accessory market, is in the middle of a Kickstarter campaign to generate funds for its new tire-pressure indicator valve cap.
The campaign, launched Feb. 15 on the crowd-funding website, has already exceeded company expectations by reaching its $20,000 goal in just five days, according to RightPSI.
The campaign ends April 2, but RightPSI said it has already raised more than $48,000 and the project has more than 1,000 backers on the Kickstarter.com website. Donors of specified denominations, beginning at $10, will receive samples of the product.
RightPSI manufactures tire-pressure indicators that provide visual indication of low tire pressure, while allowing an individual to air up the tire through the cap and use it as a tire gauge. Their product was recently featured on TechCrunch, a website that profiles startups and reviews new Internet products and breaking tech news.
RightPSI said its tire pressure indicators make the job of keeping tires filled easy. They are unique in being “flow-through”—meaning that they can be used as a gauge while pumping, the company said.
On its Kickstarter page, RightPSI said that the first $20,000 raised will launch production with the purchase of multi-cavity tooling and a laser for plastic welding.
“We are making some improvements that will be incorporated in the new tooling, allowing us to streamline the production process. Once the tooling is in place, we will test the changes to insure they meet our high quality expectations. We are a proud made-in-America product. All of our suppliers are American and RightPSI is assembled in America,” the site said.
RightPSI has received the Popular Mechanics Editors Choice Award for new product design and innovation as well as the MSN Top Pick from the Specialty Equipment Market Association (SEMA) Show.
How stiff is the competition from car dealers selling tires in your area of operation?
|Not stiff at all, it's negligible||
21% (20 votes)
|Pretty intense but I'm holding my own and haven’t lost many sales||
26% (24 votes)
|It's moderately competitive but I’ll always beat their deals||
22% (21 votes)
|I've adjusted how I approach tire sales and it seems to be working to my benefit||
15% (14 votes)
|I'm ready to give up and look for another line of work||
16% (15 votes)
|Total votes: 94|