NASHVILLE, Tenn. (March 7, 2014) — Bridgestone Americas has launched a “Fuel the Cause Contest,” an addition to the company’s annual Rethink Green campaign that will create a “green space” in one U.S. community.
The contest, which began March 1 and ends March 15, allows consumers to nominate a green space project — a park, school, playground, community garden or other neighborhood space — to receive a $25,000 makeover, courtesy of the Nashville-based tire maker.
“At Bridgestone, we are committed to developing quality-driven products that deliver high performance and also meet customer value-added demands, including sustainability,” said Erik Seidel, vice president, brand management for Bridgestone. “The Fuel the Cause Contest allows our teammates and our company to work with consumers to incorporate sustainable acts into our everyday lives and give back to our communities.”
To enter the contest, participants must share, in 500 words or less, a description of the space they nominate and how it would benefit from the transformation. Consumers also are encouraged to upload up to three photos with their entry.
The entry with the highest number of votes will be named the grand prize winner. To see contest details, view entries or cast a vote, visit the contest website.
Bridgestone’s Rethink Green campaign and promotion, which takes place in April, highlights the company’s Ecopia line of fuel-efficient tires and Eco-Products, which includes other products with environmentally conscious features like low-aromatic oil and recycled materials.
With the subject of Chinese-sourced tire garnering so much attention, do consumers really care about where their tires come from? How many of your customers ask about the origin of tires they’re buying?
|11 to 20%||
|21 to 35%||
|36 to 60%||
|All of them||
|Total votes: 190|