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Bridgestone launches 'green' consumer contest

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NASHVILLE, Tenn. (March 7, 2014) — Bridgestone Americas has launched a “Fuel the Cause Contest,” an addition to the company’s annual Rethink Green campaign that will create a “green space” in one U.S. community.

The contest, which began March 1 and ends March 15, allows consumers to nominate a green space project — a park, school, playground, community garden or other neighborhood space — to receive a $25,000 makeover, courtesy of the Nashville-based tire maker.

“At Bridgestone, we are committed to developing quality-driven products that deliver high performance and also meet customer value-added demands, including sustainability,” said Erik Seidel, vice president, brand management for Bridgestone. “The Fuel the Cause Contest allows our teammates and our company to work with consumers to incorporate sustainable acts into our everyday lives and give back to our communities.”

To enter the contest, participants must share, in 500 words or less, a description of the space they nominate and how it would benefit from the transformation. Consumers also are encouraged to upload up to three photos with their entry.

The entry with the highest number of votes will be named the grand prize winner. To see contest details, view entries or cast a vote, visit the contest website.

Bridgestone’s Rethink Green campaign and promotion, which takes place in April, highlights the company’s Ecopia line of fuel-efficient tires and Eco-Products, which includes other products with environmentally conscious features like low-aromatic oil and recycled materials.

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TB Reader Poll

Previous | Published January 28, 2016

Titan International and the United Steelworkers union have petitioned the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from OTR tire imports from China, India and Sri Lanka. What’s your opinion?

I wholeheartedly support their action – something needs to be done.
(36 votes)
I think it’s a bad idea that could inevitably tie the hands of domestic tire makers.
(10 votes)
I oppose any duties against tire importers—they only raise costs for distributors and make it harder to obtain inventory.
(19 votes)
I’m kind of on the fence and not sure what’s right, but need more information before deciding.
(11 votes)
I don’t really care whether or not relief is granted.
(2 votes)
Total votes: 78