Published on March 6, 2014

TIA's OTR conference sets attendance record

MARCO ISLAND, Fla. (March 6, 2014) — The Tire Industry Association’s (TIA) 59th Off-the-Road Tire Conference held on Marco Island set an attendance record with 580 attendees, including at least 450 delegates, from 18 countries.

The delegate count was up 20 percent over 2013, TIA said. In addition, the event attracted 68 sponsors — the most ever — and 60 exhibitors at the accompanying tabletop exposition.

“The increase in delegates made for incredible networking opportunities that you can't find anywhere else in the OTR segment of the industry,” said TIA Executive Vice President Roy Littlefield.

A survey of the attendee directory reveals the event attracted more than 170 individual companies, including 45 that are considered tire dealers/distributors and/or retreaders. The rest are considered suppliers, media, trade associations, end-users and/or consultants.

TIA also netted more than $4,000 in donations for its TirePAC political action committee from selling squares on the PAC Board, mulligans at the golf tournament, and a silent auction.

The 2015 OTR Conference will take place Feb. 18-21 at the Westin La Paloma Resort & Spa in Tucson, Ariz. Interested attendees can download a registration form at TIA’s website.

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